“Not mass production but production by masses” said Gandhi.
Gandhi through his concept of the spinning wheel, made the issue of our dying handicrafts and handlooms public. With his death and the birth of industrialisation, his dreams fell silent. Our Public Relations Campaign strives to revive our handicrafts and give voice to our artisans.
‘AAKKAM’ salutes the hands that mould our earthenware, weave our threads, carve our toys, string together beads and grasp onto the clay that is quickly slipping through.
'AAKKAM’ is dedicated to give those hands a face.
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